AT BC PLACE, WE BELIEVE THAT TRUE PARTNERSHIPS IN SPORTS AND ENTERTAINMENT TRANSCEND THE CONVENTIONAL RELATIONSHIPS BETWEEN PARTNERS AND RIGHTS HOLDERS.
Our mission is to elevate the fan experience, strengthen brand
connections, and foster collaboration through innovative and
dynamic partnership solutions. We aim to engage fans at every
touchpoint, creating memorable interactions that leave a lasting
impact.
Our Partnership Approach
Gain insight into your goals, existing marketing strategies, and target audience
Understand how you measure the success of a partnership.
Analyze our audience demographics and their expectations when attending events at the stadium.
Identify effective opportunities that connect your brand with our audience, enhancing their overall experience.
Build a true partnership with a focused and engaged team behind your success.
Partnership OPPORTUNITIES
STADIUM SIGNAGE
Connect with over a million fans at the city’s largest events through impactful digital and static displays.
Community
Engage the local community by showcasing your brand with year-round activations inside and outside the stadium.
Concourse Digital Signage
Deliver engaging, tailored content, and target each event’s audience to maximize reach and effectiveness.
TARGETED ADVERTISING
INCREASE BRAND AWARENESS
DRIVES SALES
1000+
DIGITAL SCREENS FOR DOMINANT
EXPOSURE
Terry Fox Plaza Videoboard
Reach over 10k vehicles per day on our 50’ x 30’ outdoor screen
50’ X 30’
HD OUTDOOR SCREEN
Dynamic Video / Static Advertising Opportunities
10K
VEHICLES VIEW SCREEN PER DAY
Visible By Vehicles, Bikes & Pedestrians
Plaza Activation
Activate your brand at BC Place through tailored or existing experiences. Become a partner for marquee events or collaborate for year-round activations at Terry Fox Plaza.
Leverage high-traffic areas to draw crowds from downtown events, all in a fully licensed exterior plaza
DATA COLLECTION
DRIVE ENGAGEMENT
PERSONALIZED BRAND EXPERIENCE
INCREASE BRAND SENTIMENT
ACTIVATIONS
Engage the local community by showcasing your brand with year-round activations inside and outside the stadium.
DIGITAL MEDIA
BC Place, with Canada’s largest stadium social media following, offers a platform for tailored activations and brand solutions.
In-Market Activations/Contesting
Utilize the iconic BC Place brand and experiences for in-market activations, gaining access to the BC Place logo and brand identity for your marketing and contesting needs.
Benefit from multi-channel marketing support through all BC Place marketing solutions, with full contest activation support and service from start to finish.
DATA COLLECTION
BUILD BRAND AWARENESS
SOCIAL MEDIA ENGAGEMENT
BUILD BRAND AFFINITY
In-Stadium Activations
Activate your brand at BC Place with custom or existing experiences, driving product trials to enhance future purchase consideration.
Engage fans through interactive opportunities, boosting brand awareness across the stadium and providing high visibility to a diverse audience, ultimately increasing brand recognition.
DATA COLLECTION
BUILD BRAND AWARENESS
SOCIAL MEDIA ENGAGEMENT
BUILD BRAND AFFINITY
Social Media
Feature your brand where fans discover BC’s biggest events. Enjoy contesting opportunities, custom features aligned with your goals, and ownership of content across each feed for maximum impact.
78K INSTAGRAM FOLLOWERS
42K FACEBOOK FOLLOWERS
16K X FOLLOWERS
#1
STADIUM SOCIAL MEDIA FOLLOWING IN
CANADA
Website
Partner with us to engage your audience through contest creation and management, own dedicated pages for your brand, and access premium advertising spaces to maximize visibility.
FOoD & BEverage
Let your food or beverage product contribute significantly to enhancing the fan experience at BC Place.
HOSPITALITY
Secure your place at the city’s biggest events with VIP options to connect and entertain guests.
Supply Rights
Take advantage of exclusive partnership opportunities in select food and beverage categories. Choose from standalone or built-in concession branding and service options to showcase your product. Highlight your brand year-round or at specific events for maximum exposure and impact.
INCREASE SALES & REVENUE
ACHIEVE A COMPETITIVE ADVANTAGE
BUILD / MAINTAIN BRAND AWARENESS
Premium Seating Hosting Options
Experience the world’s biggest touring artists and events at BC Place with a variety of seating options. Enjoy premium hosting for your top partners or an exciting team-building night out for staff.
Choose Club Seating for some of the best seats in the house with in-seat service, or opt for the Pacific Rim Suites for a stylish, private setting that places you right in the heart of the action.
PARTNER ENGAGEMENT
INCREASE SALES & REVENUE
ENHANCE COMPANY CULTURE
BC PLACE STADIUM
We are the official home of the BC Lions of the The CFL and the Vancouver Whitecaps of the MLS and welcome over 65 events a year to our faculty every year – from the biggest touring acts to world class events as well as British Columbia’s largest exhibitions and consumer shows.
1.1M
AVERAGE ATTENDANCE PER YEAR
65
EVENTS PER YEAR ON AVERAGE
30+
SPORTING EVENTS PER YEAR
BC Lions & Vancouver Whitecaps
7
MAJOR CONCERTS IN 2024
55% higher than 2017-2019 average
Phil Adams
Director Global Partnerships
Colin Whiteside
Senior Manager Global Partnerships
Mike Grypma
Manager Global Partnerships
Cameron Fillipone
Coordinator Global Partnerships
