BC Place Launches 40th Anniversary Beer in Collaboration with Granville Island Brewing
September 14th, 2023
‘40 Years of Amazing’ Hazy Pale Ale is now available at all BC Place events
Vancouver, BC – BC Place and Granville Island Brewing have partnered to create a special-edition beer in celebration of the stadium’s 40th anniversary year, available exclusively at BC Place.
“This year is all about BC Place honouring our guests. This beer is a tangible way for us to say ‘cheers’ to the fans who have helped make history within these walls,” said Chris May, General Manager of BC Place. “Granville Island Brewing has been a Vancouver staple for as long as I can remember, and I couldn’t imagine a better partner to bring this collaboration to life”.
On June 19th, 2023 marked BC Place’s 40th birthday, and the start of a yearlong campaign celebrating four decades of iconic memories. The new Hazy Pale Ale, aptly named ’40 Years of Amazing’, is the newest addition to the stadium’s lineup of 40th anniversary initiatives. Earlier this year, BC Place launched special-edition popcorn boxes, aluminum cups, and its iconic 40th anniversary contest – offering a prize of two tickets to every single public event at BC Place in 2024.
"Just like BC Place, our Brewery has been creating unique experiences and occasions for people to come together for 40 years. Needless to say, we jumped at the opportunity to celebrate with our partners across the creek,” said Brendan Dalton, Brand Manager, Granville Island Brewing. “The design portrays a variety of events and activities at BC Place and through some special printing work, each label has a unique colour pattern to mimic the uniqueness of everyone's own experiences in this stadium".
‘40 Years of Amazing’ Hazy Pale Ale is available at all BC Place events in 2023. Find it at the following locations:
- Beast on Fire – Sections 217, 237
- Beast Unleashed – Section 210
- Dawson’s Deluxe – Section 244
- BOOM Kitchen – Section 230
- Taps Beer Express – Sections 208, 213, 219, 240
- Thirsty Pigeon – Sections 234, 248
Follow along with BC Place’s 40th anniversary year on Instagram at @bcplacestadium, Facebook at @bcplacestadium or X @bcplace. To enter the stadium’s 40th anniversary contest (accepting submissions until September 30th, 2023), visit BCPlace40.com.
About BC Place
As the largest multipurpose venue of its kind in Western Canada, BC Place provides a spectacular home for international, professional and amateur sport, entertainment, commerce, cultural experiences and community gatherings for the benefit of all British Columbians.
BC Place is a part of BC Pavilion Corporation (PavCo), a Provincial Crown Corporation of the Ministry of Tourism, Arts, Culture & Sport that owns and operates the Vancouver Convention Centre and BC Place.
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