Lift Each Other Up: Pink Shirt Day is February 24th

February 19th, 2021

Bullying is a major problem in our schools, workplaces, homes, and online. Pink Shirt Day aims to raise awareness about these issues, as well as raise funds to support programs that foster children’s healthy self-esteem.

This Pink Shirt Day, the focus is working together and treating others with dignity and respect. The COVID-19 pandemic has affected everyone and shown the importance of helping one another and advocating for those who need it.

We encourage everyone to join our team in wearing pink on February 24, 2021 to show you’re taking a stand and making an effort to practice kindness and acceptance!

About Pink Shirt Day

Since 2008, Pink Shirt Day net proceeds of over $2.5 million have been distributed to support youth anti-bullying programs in British Columbia and throughout Western Canada. In 2020 alone, the Pink Shirt Day movement was able to support programs that impacted more than 59,000 youth and children.

For more information, visit