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BC Place Glows Purple in support of PEDAW

February 5th, 2016

BC Place will be glowing purple on February 5 to support the Provincial Eating Disorders Awareness Campaign.

February 1-7 is National Eating Disorder Awareness Week and BC Place is joining other BC landmarks in supporting the Provincial Eating Disorders Awareness (PEDAW) campaign to "love your bodies".

“Love our Bodies, Love Ourselves” is a movement launched by the B.C. Provincial Eating Disorders Awareness Campaign (PEDAW), to bring awareness to the public in preventing eating disorders and building self-esteem with a positive body image.

The Provincial Eating Disorders Awareness (PEDAW) campaign is a BC Province wide effort to raise awareness around prevention and early intervention of eating disorders as well as media literacy, resiliency, building healthy body image and self-esteem. The initiative is led by Jessie’s Legacy Eating Disorders Prevention Program at Family Services of the North Shore in collaboration with Kelty Mental Health Resource Centre, Looking Glass Foundation, St. Paul ’s Specialized Adult Eating Disorder Program, BC Children’s Hospital Eating Disorders Program, Healthy Minds, Healthy Campuses and Project True. PEDAW is launched annually in February with activities and events taking place throughout the year.

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